Hi, I'm Viorela.

Pro Make-up Artist.
Here to be your personal
Beauty Expert.

For over a decade, I've worked with more than 1,000 women, from everyday clients to brands like Chanel, Charlotte Tilbury, Burberry, Liz Earle and No7.

But my real passion? Helping women feel naturally beautiful and confident and help them conquer the world using a clever modern day armour called make-up.

I created The Make-up Edit to offer a simple approach to make-up — one that enhances your features without overpowering them.

Because you don't need more make-up. You just need the right couple of products and techniques to reach your full beauty potential.

Why I started this

If you've ever fallen down a 2am Google spiral searching 'how do I even do my make-up anymore? or spent hours scrolling reviews trying to find an honest answer - you are not alone and this service is for you.

My mission is to inspire women to feel great in their own skin and fall (back) in love with themselves.

After years working backstage on campaigns and for luxury beauty brands, I noticed the same thing: women would sit in my chair and apologise for their own faces.

"I feel invisible” or Sorry, I'm getting older." "I don't know how to do make-up anymore." "I feel like I've lost myself" among other excuses…

It broke my heart. Every woman deserves to feel beautiful and make-up shouldn't feel this complicated.

So I built a service that gives women something the beauty industry rarely offers: clarity, empathy and simple techniques anyone can use.

The truth is, they didn't need more make-up.

They needed an expert to help them understand what actually works for their features in real life.

Introducing The Make-up Edit Method™

That's why I created The Make-up Edit Method™, a personalised approach that decodes your unique features, simplifies your routine and helps you achieve maximum results with minimal effort.

It's designed with busy women in mind, women who need to be out the door in 10 minutes and look great.

Once we work together, there will be no more guesswork. No expensive mistakes. No wasted time trying things that don’t actually work.

Just easy skills you can easily pick up and a handful of products you absolutely love that work beautifully for you and your lifestyle.

My approach

Enhance your natural features.

  • You will finally learn how to accentuate what you love instead of hiding what you don’t.

  • No trends dictating your look.

  • No pressure to be anyone but you.

Just make-up so good, it doesn't look like make-up - it looks like you, on your best day.

I don't just teach you technique - I edit your entire routine down to what actually works, so you stop wasting money on what doesn't.

I specialise in supporting women through all the changes their skin goes through over time like texture, pigmentation, fine lines, sensitivity.

You can ask all the questions, I’ll share all the solutions to get you to feel great in your own skin.

Why make-up matters

I believe make-up is one of life's most powerful confidence hacks.

Not because it changes who you are. Because it changes how you feel.

It has the power to elevate your beauty, make your mornings effortless and help you step into every room feeling like the very best version of yourself.

Whether you're refreshing your routine, navigating changes in your skin, or simply seeking judgment-free advice, I'm here to help you feel your best in your own skin and create your signature look at any age or stage of life.

Make-up isn't a talent. It's a skill you can learn so you can be Red-Carpet ready even on a random Tuesday.

Because when you look good, you feel good.

I believe that doing your makeup should be quick, easy and above all, FUN!

Make-up is a means of self-expression and a way of stepping into your power & showing the world who you really are.

Be your own kind of beautiful!

Things I believe in

Viorela has worked with