Hey, gorgeous! I’m Viorela.
Make-up artist. Beauty minimalist. Confidence whisperer. 
For over a decade, I’ve helped 1000+ women - from fashion insiders to everyday heroes -feel good in their skin using simple, clever techniques that don’t require 30 products or a ring light.
I created The Make-Up Edit to help busy, brilliant women like you cut through the noise and finally learn what actually works - for your face, your lifestyle and your confidence.
Why I do this
Makeup can be life-changing:  I’ve seen it on red carpets, at fashion shows, on set for campaigns and PR shoots. But I’ve also seen the magic it brings when a woman looks in the mirror and says,    “Oh wow, is that really me?!”
According to a poll by Dove, only 4% of women globally see themselves as beautiful.
That’s NOT okay with me.
So I’ve made it my mission to help change that - one routine at a time. Not with heavy glam or filters, but with real, easy-to-learn tools that can reignite your confidence.
My Promise to You
Together, we’ll create a routine that works for your face, your lifestyle and your confidence.
This platform is your safe space to explore beauty on your terms.
Whether you’re 38 or 68, if you want to look fresh, polished and like yourself but better (wink, wink!) - you’re in the right place.
This platform is your safe, supportive space if you:
  • Couldn’t care less about TikTok trends and just want to look like your best, most authentic self
  • Are tired of wasting time (and £££) on overwhelming routines and drawers full of products you don’t use
  • Want to use makeup as a simple, empowering way to express who you are - with the ease and confidence of a pro
Together, we’ll create a routine you actually enjoy with results that actually unlock THE confidence that changes everything.
No over-complication, no pressure, just simple steps that make you look and feel amazing.
Thank you for being here. I’m so excited to meet you <3

  • Viorela has been a make-up artist for the past decade and has worked for campaigns for leading fashion, jewellery, beauty brands and celebrities.

    Her talent and attention to detail, coupled with her easy-going manner has earned her clients including Burberry, Graff, Jimmy Choo, Erdem, Selfridges, Ted Baker, No. 7, Liz Earle, L’Oreal, British Airways, Umbro, Wrangler, Adidas, Xiaomi, Universal Music.

    Her work has been featured in publications like Marie Claire Arabia, Elle Croatia, Red Magazine, Vogue Italia, Kunst, Schön, Lucy, Jalouse, The Sunday Post.

    She has also been trusted by celebrities with their red carpet looks, having made up public figures like Hilary Alexander OBE, Victoria Magrath, Laura Main, Hayley McQueen, Rose Williams, Louisa Harland, Noëlla Coursaris Musunka, Alice Oseman, Felix Auger Aliassime, Adam Ali to name just a few.

    Being so passionate about the beauty industry, Viorela loves sharing her expertise in selected media outlets such as Yahoo News, Mail Online, Chat Magazine, My Weekly.

    Over the last 3 years, Viorela has also worked on content production for leading beauty brands that want to make an impact on the market. Her unique aesthetic is due to her expertise as a make-up artist who has a keen eye for detail and everything beautiful.

    Check out my work here.

  • Viorela’s beauty expertise has also been featured in publications such as: Frank, MyWeekly, Chat Magazine, British Thoughts, Yahoo News, Mail Online, Lux Nomade, and Absolutely Weddings - where she shares honest insights and confidence-boosting advice for women of all ages.

    • I once had the honour of meeting King Charles V - while wearing an H&M jumper. That’s the day I decided I’d always make an effort to dress up. You never know who you’re going to meet, right?

    • I signed up for a high-profile makeup competition before I even started makeup school. I guess I was that passionate about it.

    • As a child, I filled notebooks with girl portraits - but mine had little dots on their faces. It was my own way of marking skincare steps and application techniques. Beauty obsessed from day one!

    • I collect vintage makeup pieces - my favourite is a Revlon powder and lipstick set from 1963.

    • I never throw away beautiful makeup packaging. One day, I hope to open a makeup museum.

I believe that doing your makeup should be quick, easy and above all – FUN!

Make-up is a means of self-expression and a way of stepping into your power, showing the world who you really are.

  • Self-care - skincare and make-up - should not be a complicated 100 steps routine.

    I believe that less is more when it comes to finding your hero products to sort you out in no time. Life’s too short, isn’t it?

  • Make-up is a tool you can use to boost your confidence by expressing your creativity as well as honouring your true, unique beauty.

  • We live in a world of overconsumption that heavily impacts the environment. The beauty industry has a significant impact and TME will counter that by only working with beauty brands who are committed to lower their carbon footprint, offer sustainable packaging, & make-up refills and/or recycling options like TerraCycle.

  • Here are TME we love animals and will only work and recommend brands who are are animal lovers too.

    For an extensive list of cruelty-free brands click here.

Be your own kind of beautiful!

Be your own kind of beautiful!

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