Hi, I'm Viorela.
Pro Make-up Artist.
Here to be your personal
Beauty Expert.
For over a decade, I've worked with more than 1,000 women, from everyday clients to brands like Chanel, Charlotte Tilbury, Burberry, Liz Earle and No7.
But my real passion? Helping women feel naturally beautiful and confident and help them conquer the world using a clever modern day armour called make-up.
I created The Make-up Edit to offer a simple approach to make-up — one that enhances your features without overpowering them.
Because you don't need more make-up. You just need the right couple of products and techniques to reach your full beauty potential.
Why I started this
If you've ever fallen down a 2am Google spiral searching 'how do I even do my make-up anymore? or spent hours scrolling reviews trying to find an honest answer - you are not alone and this service is for you.
My mission is to inspire women to feel great in their own skin and fall (back) in love with themselves.
After years working backstage on campaigns and for luxury beauty brands, I noticed the same thing: women would sit in my chair and apologise for their own faces.
"I feel invisible” or Sorry, I'm getting older." "I don't know how to do make-up anymore." "I feel like I've lost myself" among other excuses…
It broke my heart. Every woman deserves to feel beautiful and make-up shouldn't feel this complicated.
So I built a service that gives women something the beauty industry rarely offers: clarity, empathy and simple techniques anyone can use.
The truth is, they didn't need more make-up.
They needed an expert to help them understand what actually works for their features in real life.
Introducing The Make-up Edit Method™
That's why I created The Make-up Edit Method™, a personalised approach that decodes your unique features, simplifies your routine and helps you achieve maximum results with minimal effort.
It's designed with busy women in mind, women who need to be out the door in 10 minutes and look great.
Once we work together, there will be no more guesswork. No expensive mistakes. No wasted time trying things that don’t actually work.
Just easy skills you can easily pick up and a handful of products you absolutely love that work beautifully for you and your lifestyle.
My approach
Enhance your natural features.
You will finally learn how to accentuate what you love instead of hiding what you don’t.
No trends dictating your look.
No pressure to be anyone but you.
Just make-up so good, it doesn't look like make-up - it looks like you, on your best day.
I don't just teach you technique - I edit your entire routine down to what actually works, so you stop wasting money on what doesn't.
I specialise in supporting women through all the changes their skin goes through over time like texture, pigmentation, fine lines, sensitivity.
You can ask all the questions, I’ll share all the solutions to get you to feel great in your own skin.
Why make-up matters
I believe make-up is one of life's most powerful confidence hacks.
Not because it changes who you are. Because it changes how you feel.
It has the power to elevate your beauty, make your mornings effortless and help you step into every room feeling like the very best version of yourself.
Whether you're refreshing your routine, navigating changes in your skin, or simply seeking judgment-free advice, I'm here to help you feel your best in your own skin and create your signature look at any age or stage of life.
Make-up isn't a talent. It's a skill you can learn so you can be Red-Carpet ready even on a random Tuesday.
Because when you look good, you feel good.
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12+ years experience
1,000+ women transformed
Former artist for Chanel, Burberry, No7 & Charlotte Tilbury
Worked with brands including Jimmy Choo, Graff, Charlotte Tilbury, Adidas, Ted Baker, Accessorize, Monsoon.
Featured in print, beauty campaigns & live events
Specialist in natural, age-inclusive makeup
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Viorela has been a make-up artist for the past decade and has worked for campaigns for leading fashion, jewellery, beauty brands and celebrities.
Her talent and attention to detail, coupled with her easy-going manner has earned her clients including Burberry, Graff, Jimmy Choo, Erdem, Selfridges, Ted Baker, No. 7, Liz Earle, L’Oreal, British Airways, Umbro, Wrangler, Adidas, Xiaomi, Universal Music.
Her work has been featured in publications like Marie Claire Arabia, Elle Croatia, Red Magazine, Vogue Italia, Kunst, Schön, Lucy, Jalouse, The Sunday Post.
She has also been trusted by celebrities with their red carpet looks, having made up public figures like Victoria Magrath, Laura Main, Hayley McQueen, Rose Williams, Louisa Harland, Noëlla Coursaris Musunka, Alice Oseman, Felix Auger Aliassime, Adam Ali to name a few.
Being so passionate about the beauty industry, Viorela loves sharing her expertise in selected media outlets such as Yahoo News, Mail Online, Chat Magazine, My Weekly.
Over the last 3 years, Viorela has also worked on content production for leading beauty brands that want to make an impact on the market. Her unique aesthetic is due to her expertise as a make-up artist who has a keen eye for detail and everything beautiful.
Check out my work here.
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Viorela’s beauty expertise has also been featured in publications like: Daily Mail, Frank, MyWeekly, Chat Magazine, Capsule, British Thoughts, Yahoo News, Mail Online, Lux Nomade, and Absolutely Weddings - where she shares honest insights and confidence-boosting advice for women of all ages.
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I once had the honour of meeting King Charles V - while wearing an H&M jumper. That’s the day I decided I’d always make an effort to dress up. You never know who you’re going to meet, right?
I signed up for a high-profile makeup competition before I even started makeup school. I guess I was that passionate about it.
As a child, I filled notebooks with portraits - I added little dots on them. Looking back, it was my own way of hinting at skincare steps and application techniques. Beauty obsessed from day one!
I collect vintage make-up pieces - my favourite is a Revlon powder and lipstick set from 1963.
I never throw away beautiful makeup packaging. One day, I hope I will be able to open a make-up museum in Bucharest, Romania.
I believe that doing your makeup should be quick, easy and above all, FUN!
Make-up is a means of self-expression and a way of stepping into your power & showing the world who you really are.
Be your own kind of beautiful!
Things I believe in
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Self-care - skincare and make-up - should not be a complicated 100 steps routine.
I believe that less is more when it comes to finding your hero products to sort you out in no time. Life’s too short, isn’t it?
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Make-up is a tool you can use to boost your confidence by expressing your creativity as well as honouring your true, unique beauty.
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I meet you exactly where you are - no assumptions, no pressure.
I never make you feel embarrassed for not knowing something.
I explain the why behind every technique so you feel confident, not confused.
I move at your pace, not mine.
I honour your comfort zone while gently showing you what’s possible.
I teach with empathy, encouragement, and the belief that you can learn this.
Viorela has worked with